The scope of duties of Global Local Communication and Public Relations Office (GLCPO) of Shanghai University's MBA Center (SHU MBA) include Media, Communication Stakeholder Relationship, Event and Forum and Seminar organizing. 

GLCPO aims to advocate SHU MBA’s educational thought and strategies; to build and enhance SHU MBA’s brand, reputation and recognized position; to explore and strengthen SHU MBA’s internal and external relationship; to lead or support key SHU MBA activities through strategic marketing and to ensure the SHU MBA’s brand is reflected in its key process.