Dr. LI got her PhD in International Business Marketing from Fudan University. She got 3 years of teaching experience. At present, she is working as a lecturer in the Marketing Department, School of Management, Shanghai University. She was also a visiting scholar at IMD. Dr. LI teaches Marketing Research, Principles and Philosophy of Management etc. She serves as a market analyst for Euro monitor International. Currently, she is in charge of some research project under government funding, and cooperates with professors in CEIBS and consultants from Gfk.