Dr. LIU got PhD in Management from Xi’an Jiaotong University. She has 6 years of teaching experience. At present, she is working as an associate professor at the School of Management, Shanghai University, China. She has been a visiting scholar in Jönköping International Business School, Sweden. Her research interests include marketing strategy, supply and channel management, and service innovation. She has hosted and participated in several projects supported by government and enterprises, and published more than twenty articles in the top journals. Prof. Liu teaches Marketing Management, Marketing Research, and Marketing Engineering for undergraduate and graduate students at Shanghai University.