Academic Director

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Mr. Enping ZHUANG


Prof. ZHUANG got his B.A. from Fudan University. He has 21 years of teaching experience. Dr. Enping ZHUANG is Professor of Cross-border Managerial Communication and Intercultural Business Communication, adjunct professor of University of Modena, Italy, where he teaches Intercultural Leadership and Managerial Communication. He was a visiting professor in Austin Peal State University, USA, teaching Intercultural Business Communication. He is also an editor of Strategic Business Alliance of International Journal.

Prof. Enping ZHUANG is a Chief Intercultural Officer (CIO) of EWH Intercultural Consulting Firm (Shanghai), senior intercultural trainer and consultant with over 15 years professional experiences. He specializes in diagnosing cultural conflicts and building up cultural synergy for multinational corporation management and global M/A, and also in offering intercultural consulting and training for them. He helps the Chinese companies and foreign companies remove cultural barriers and provide intercultural service when they go international and enter the Chinese market. His intercultural expertise involves his research, consulting and training for Shanghai World Expo, India Apollo-US Cooper acquisition, BestBuy withdraw from Chinese market, Geely-Volvo acquisition, Lenovo-IBMPC acquisition, Shanghai Motor-Korea SsangYong Motor acquisition, Shanghai General Motor, Shanghai Volkswagen, Daimler Chrysler acquisition, etc.

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