Mr. VILLA got his MBA from Instituto de Empresa, Spain. He has more than 30 years of teaching experience and more than 35 years of corporate and consultancy experience. He is now the CEO at Señales de Humo. Prof. Luis A. SANCHEZ VILLA has a large experience acquired in several sectors. Specialized in international markets development he has a vast knowledge on most marketing issues, being familiar with communications, pricing, branding and distribution strategies as well as operative applications in the market. 35 years of experience at international markets has given Professor SANCHEZ an overall view of marketing and commercial management as well as a great analysis capacity to advance market developments. He is teaching at ESIC, the most valuated Spanish Business School and one of the leaders in Europe for marketing studies.